AI Vison Statement
Enhancing the experience, led by human insight.
My vision is to integrate AI in a way that enhances the parts of travel planning that benefit from smart, intuitive support, while protecting the human expertise and personal care at the heart of my service.
AI will help streamline the briefing process, spark inspiration, and make it easier for clients to explore ideas, but it will never replace the judgement, creativity, or instinct that only comes from years of experience and genuine connection.
Every journey I design will continue to be crafted personally, shaped by understanding my clients as individuals, and grounded in responsible, conscious travel. AI is here to elevate the experience, not define it; the human touch will always lead.
AI Principles
I use AI as a supportive tool to enhance the travel planning experience. It helps streamline the briefing process and offer early inspiration, but it never replaces my expertise, judgement, or personal care. Every journey is still designed by me, crafted with insight, responsibility, and genuine connection.
AI Use Policy
AI tools are available to clients as an optional resource during the early research and briefing stage, helping them explore possibilities and clarify preferences before working with me directly. I do not use AI to research destinations, design itineraries or make planning decisions. Internally, AI is used only for marketing and administrative automation, enabling me to focus my time on personalised planning, expert guidance and client relationships.
Approved Uses of AI
AI may be used for:
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Supporting clients during the early briefing stage.
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Generating inspiration and idea starters for destinations or experiences.
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Research support, industry insights, and emerging travel trends.
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Streamlining internal tasks such as drafting content or organising information.
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Improving accessibility and inclusivity within the customer experience.
Prohibited Uses of AI
AI will never be used for:
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Making final recommendations or decisions instead of my professional judgement.
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Assessing supplier safety, quality, or suitability.
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Overriding sustainability standards or responsible travel criteria.
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Communicating with clients without transparency and oversight.
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Replacing personalised consultation, itinerary curation, or in-trip support.
Ethical Standards
All AI usage must reflect the Core Values of the brand: Genuine Care, Human Touch, Conscious Travel, Integrity, and Inclusivity. AI must support responsible travel practices, protect client confidentiality, and respect cultural and environmental sensitivity.
Accountability
I retain full responsibility for all client communication, recommendations, and itineraries. AI serves only as a supplementary tool under my direct guidance.